Hire on Facebook????!!!
When I clicked on the advert by Reckitt Benckiser, which appeared on the right side of by FB window, I thought it would be just one of hundreds pages I "Like" and never visit back. The page I am talking about is THIS
But just ten days ahead, my Google Chrome browser has always a tab opened named PoweRBrands on Facebook.
For those, who have no idea what I am talking about. PoweRBrands (PB) is a facebook application/game. Once a person installs the web application, she becomes a virtual employee of Reckitt Benckiser (RB) and starts her career with the designation of "Executive". Every day her inbox gets some tasks, solutions of which revolve around giving weightage to resources in her hand to address a marketing problem. Based on the accuracy of her results, she gets points and gets promoted/relocated at intervals.
My current designation is Associate VP and I am working out of Rome! :)
In my one of the previous posts about Lateral Marketing at RB
The question arises when RB doesn't market its name while selling its products, what's the purpose of coming up with a RB Facebook page and a game application. Are they trying to establish the brand RB among its potential consumers (considering now days, almost everybody is on Facebook)? Are they doing it in contradiction of their marketing strategy of putting product brands in spotlight rather than the group's? Well it's a judgement made too soon.
RB has, in fact, done brilliantly in coming up with an idea by which it can attract prospective employees. A person playing the PB game, gets to know about what marketing issues arise in an FMCG company and what's the ideal way to deal with it, as recommended by RB. Though virtual, but seeing the results of the decisions made instantaneously through the experience points or promotions gained, keeps the person way more than interested. To add on the lighter side, one can get the cash (alas! virtual again) by allotting tasks to other FB friends cum PB players. Then the cash can be used by her to design her office.
The game on the sub-conscious level makes one realize that how fit is the person for RB way of marketing. And if everything goes well and the link at the PB game page named Careers@RB comes into picture.
The target group for the game are the fresh/experienced MBA graduates, who will find the game engaging if they have even a little love for Marketing not just as a discipline but as a career.
Who said LinkedIN and Job Websites are the only channels of attracting talent. Facebook has just been exploited. I am pretty much sure, very soon many other companies would be following the suit.
But just ten days ahead, my Google Chrome browser has always a tab opened named PoweRBrands on Facebook.
For those, who have no idea what I am talking about. PoweRBrands (PB) is a facebook application/game. Once a person installs the web application, she becomes a virtual employee of Reckitt Benckiser (RB) and starts her career with the designation of "Executive". Every day her inbox gets some tasks, solutions of which revolve around giving weightage to resources in her hand to address a marketing problem. Based on the accuracy of her results, she gets points and gets promoted/relocated at intervals.
My current designation is Associate VP and I am working out of Rome! :)
In my one of the previous posts about Lateral Marketing at RB
The question arises when RB doesn't market its name while selling its products, what's the purpose of coming up with a RB Facebook page and a game application. Are they trying to establish the brand RB among its potential consumers (considering now days, almost everybody is on Facebook)? Are they doing it in contradiction of their marketing strategy of putting product brands in spotlight rather than the group's? Well it's a judgement made too soon.
RB has, in fact, done brilliantly in coming up with an idea by which it can attract prospective employees. A person playing the PB game, gets to know about what marketing issues arise in an FMCG company and what's the ideal way to deal with it, as recommended by RB. Though virtual, but seeing the results of the decisions made instantaneously through the experience points or promotions gained, keeps the person way more than interested. To add on the lighter side, one can get the cash (alas! virtual again) by allotting tasks to other FB friends cum PB players. Then the cash can be used by her to design her office.
The game on the sub-conscious level makes one realize that how fit is the person for RB way of marketing. And if everything goes well and the link at the PB game page named Careers@RB comes into picture.
The target group for the game are the fresh/experienced MBA graduates, who will find the game engaging if they have even a little love for Marketing not just as a discipline but as a career.
Who said LinkedIN and Job Websites are the only channels of attracting talent. Facebook has just been exploited. I am pretty much sure, very soon many other companies would be following the suit.
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